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Our story

Our story

Hi, I'm Johanna. I run, and I got tired of holding my phone.

I’ve spent years buying running kit that almost worked. Leggings with a pocket that fitted a hotel keycard. Belts that rode up. Shorts that were fine until mile three. So I made the kit I wanted: proper pockets, mesh where you actually sweat, and fabric with enough weight that you forget you’re wearing it.

Jonella Jog is new. Every piece here is something I run in myself.

Why the pockets exist

The phone was the problem. Everything else was a workaround.

I run with a phone. Maps, music, a way to get home. I tried holding it. That lasts about a mile, then your fingers go cold and you start thinking about the phone more than the run. I tried an arm strap. It dug in, it slipped, and it looked like kit designed for someone else. I tried stuffing it into a sports bra, which is a terrible idea the first time you lean forward.

The pockets on most running leggings are not pockets. They are a slit that holds a keycard if you are lucky. Mine needed to hold a large phone without bouncing, without digging, and without making me think about it at mile six.

We started with the pockets and designed the rest around them.

Johanna

What I changed

Side pocket for the phone. Back pocket for the rest.

I wanted a side pocket deep enough for a large phone, sitting still when I stride. A back pocket for keys, a card and a gel. Nothing bouncing, nothing riding up, nothing ending up in my hand at mile four.

Mesh went where I actually sweat, not where it looks sporty in a lookbook. The fabric had to have enough weight that it does not go sheer when you move. I run in this kit. If it fails me, it does not go on the site.

Before

Arm straps, belts, and a pocket that fitted a keycard.

I bought the same almost-right pieces everyone else buys. They were fine on the hanger. They were not fine at mile three.

Now

Kit built around a phone you do not have to think about.

The Pocket Edit is the range with pockets: high-waist leggings, running shorts with a liner, cycling shorts. If a piece has a pocket I will actually use, it lives there.

Next

Keep making what I actually run in.

More colourways when the fabric and the factory are right. I am not going to preview pieces I have not worn. When something new is ready, it will show up in the shop the same way this range did.

Ready when you are.

If you run with a phone, start with The Pocket Edit.

Shop The Pocket Edit